Skip Fidura

Strategy and Insight Director dotmailer

Skip Fidura, Strategy and Insight Director, dotmailer
Skip Fidura is a customer centric digital marketing expert with over 20 year’s experience on the
client, agency and provider side. Prior to becoming the Digital and Client Service Director for
dotmailer, Skip ran the Email and Digital Dialogue Practice for Europe at Ogilvy One. He has worked
with both B2B and B2C clients Stacy BT, Fred Perry, Paul Smith, DHL and Copa Airlines, helping them
deliver unique human conversations to each and every customer at scale. Skip is also a Non-
Executive Director of the UK DMA and Chair of their Responsible Marketing Committee and is
helping to shape the agenda and define the best practice around the responsible use of data and
marketing channels.
Skip is a globally recognised high energy speaker who avoids buzzwords to put complex concepts
into plain actionable language. His talks focus on using technology to deliver human conversations at
scale, consumer centric uses for data and responsible marketing.