Technical Track

Francois Chaix

PIM Advisor, Channel Manager at Akeneo

Technical & B2B Track 14:35 – 15:05

How PIM and PXM solve B2B distribution challenges

Omnichannel evolution has opened up legions of new opportunities for manufacturers, distributors, and merchants alike — and created new challenges. These challenges require new kind of solutions, that allow brands and retailers to offer buyers these superior product experiences leading to increased conversions, reduced returns, improved customer satisfaction, and stronger brand loyalty.