Merchant Track 11:00 – 11:30
Engage and Retain Customers with Progressive Web Apps
Progressive Web Apps (PWA) represent the next big step for commerce. By blending the flexibility of the open web with the functionality of native apps, they have the power to transform customer experiences and solve tricky business problems. The technology is ready to use today, and retailers have an opportunity to take a leap forward in their vertical. This talk will lay out the multifaceted benefits, explore real-world examples, and share our thoughts on implementation.