Merchant Track

Paal Soberg

Senior Solution Architect at Klevu Oy at Klevu Oy

Merchant Track 11:35 – 12:05

Providing relevant product listings through AI

Magento merchants’ ecommerce team have traditionally spent a lot of time analysing trends, analytics and sales data in order to be able to merchandise their product listing pages to increase conversions. Now, with the improvement of merchandising tools and technology, there are ways on how this can be automated through Machine Learning and AI solutions. In this talk, we will go through Klevu’s AI-powered CatNav solution, and how it has helped clients improve the relevance of product listing pages and increase the conversions.

Paal is an experienced eCommerce professional with over 11 years of agency experience working with some of the largest brands online. He is a Magento 1 & 2 Certified Solution Specialist and has worked alongside leading eCommerce platforms such as Salesforce Commerce Cloud, Shopify Plus and BigCommerce Enterprise. Paal now works for Klevu as Senior Solution Architect to help merchants offer customers personalised AI-driven search.
Paal is an experienced eCommerce professional with over 11 years of agency experience working with some of the largest brands online. He is a Magento 1 & 2 Certified Solution Specialist and has worked alongside leading eCommerce platforms such as Salesforce Commerce Cloud, Shopify Plus and BigCommerce Enterprise. Paal now works for Klevu as Senior Solution Architect to help merchants offer customers personalised AI-driven search.