Technical Track 11:00 – 11:30
Smart replenishment with MSI and Magento B2B
The B2B ordering process at Högl is subject to a number of special features. It was necessary to replace an old legacy software for B2B sales with Magento. However, it was important that the platform was flexible enough to map the B2C business internationally in a further step. In addition, a digital touchpoint is to be developed as a PWA on the platform, which will be used in the company’s 100 brick and mortar stores and pop-up stores. In order to meet the complex B2B requirements, Magento 2.3 with the Multi Source Inventory was already used. This was extended by some B2B specific features. Among other things, a so-called matrix order was added. This enables a retailer on the product detail page to quickly and easily add the products he needs to the shopping cart by clicking on a two-dimensional mask. One of the main features of Högl for your dealers is the possibility to determine the products delivery or production dates in the future to order. This has the advantage for the dealer that he does not have to store the products over a longer period of time. Högl provides different product cycles in the future with corresponding quantities from the ERP system. To map this, MSI was used and extended. In addition, the customer has the option of having his articles sent to different addresses at SKU and delivery date level. Especially for affiliated chain stores, this is a great added value for the central loading of several shop locations.