Merchant Track

Gavin Laugenie

at Dotdigital

Merchant Track 16:20-16:50

Follow the trends or not? When marketing tools actually work.

More info to follow

A veteran of over 10 years in the email marketing industry. After a stint in New York to setup dotdigitals customer success division, Gavin now heads up the companies thought leadership team, is a keen blogger and speaker, judge of the Stevie awards 2019 and the DMA awards 2018 and sits on the DMA email council. He has worked closely with organizations in both the B2B and B2C sectors such as Universal Music Group, British Cycling, Vizio, Oliver Bonas, Asana and Copa Airlines in the UK and US, helping them to build their email programmes to drive increased customer experience, lifetime value, loyalty and ultimately return on investment.
A veteran of over 10 years in the email marketing industry. After a stint in New York to setup dotdigitals customer success division, Gavin now heads up the companies thought leadership team, is a keen blogger and speaker, judge of the Stevie awards 2019 and the DMA awards 2018 and sits on the DMA email council. He has worked closely with organizations in both the B2B and B2C sectors such as Universal Music Group, British Cycling, Vizio, Oliver Bonas, Asana and Copa Airlines in the UK and US, helping them to build their email programmes to drive increased customer experience, lifetime value, loyalty and ultimately return on investment.